I've seen this linked on several websites, but here's the post by designer Jason Geyer describing the process:
Almost all of the concepts were rejected... which is usually the case in any commercial design process.
Some of the ideas are cool, but some are pretty bad.
However, as someone with limited product design experience, I can appreciate the effort involved in coming up with such a wide variety of concepts & the time it took to illustrate them all.
I bet most Star Wars fans would appreciate the Gurgling Gungans squeeze ball:
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