It looks at how the primitive monkey mind of a human being evaluates the risks associated with different threats.
People tend to conveniently ignore overwhelmingly evident dangers- such as those presented by climate change, or disease due to poor diet & lack of exercise.
However, mention the statistically-unlikely threats of terrorists or the ebola virus, and people go, well, ape shit...
The fake Daily Mail headline below is also funny & relevant. This is how anyone with a certain level of awareness sees the news media, which grabs our attention by blatantly appealing to the primitive fear & conflict responses in the brain: