Thursday, October 09, 2014

The Ape Brain & Risk

On Boingboing I saw this funny & accurate comic, from the Tom the Dancing Bug strip by Ruben Bolling.

It looks at how the primitive monkey mind of a human being evaluates the risks associated with different threats.

People tend to conveniently ignore overwhelmingly evident dangers- such as those presented by climate change, or disease due to poor diet & lack of exercise.

However, mention the statistically-unlikely threats of terrorists or the ebola virus, and people go, well, ape shit...

The fake Daily Mail headline below is also funny & relevant. This is how anyone with a certain level of awareness sees the news media, which grabs our attention by blatantly appealing to the primitive fear & conflict responses in the brain:

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