It might seem like a weird question. Our perceptions experience the world as made of matter & energy. However, we now know that there are much more exotic properties to reality at the most basic quantum levels.
How does existence organize itself out of the seeming chaos of the quantum field? How is information preserved throughout all levels, to give rise to atomic order, physical form, forces, and all the other systems that keep the Universe running as it does?
These are deep questions that compel us to dive head-first into infinity, to try and comprehend the unimaginable complexity that we are immersed in.
If the Universe is really made of information, then how much can be stored in a given space? According to the article, the maximum limit is 10^69 bits per square meter, and if you tried to pack information more densely than that, it would collapse into a black hole.
This idea of the world as information has been discussed by the late Terence McKenna, who said
“The syntactical nature of reality, the real secret of magic, is that the world is made of words. And if you know the words that the world is made of, you can make of it whatever you wish.”
By "words", he was referring to information- the idea is that by understanding the way in which the Universe processes information, we can use that knowledge to affect it according to our intentions.
McKenna also was interested in "novelty" or new phenomena, which the article also discusses as an aspect of information theory. Basically the Universe favors surprises & additive or cumulative information.
Nassim Haramein has also been exploring the possibility of unifying our view of physics through the organizational patterns of sacred geometry, and he has proposed the theory that ALL information in the Universe is stored at EVERY point in the field. It is a fractal, holographic storage system built into the fabric of reality itself.
Resonance Science Foundation:
Planck-Scale Information Network of Spacetime
Ultimately, these are all just labels and primitive attempts at our monkey mind to grasp the infinite expanse & depth of our world. However, by thinking about these things and better understanding this miraculous existence we inhabit, we actually fulfill our purpose. We ARE the Universe itself, learning & cycling back information into a feedback loop that informs every aspect of reality. We are at the same time a tiny piece, yet an integral part of the whole.