The Flower of Life is an ancient symbol of interlocking circles that I used to create a strategy game, "Da Vinci's Challenge". It is a beautiful pattern, so it is not surprising to see it used in design applications.
My fiancée bought her mom a yoga mat for her birthday, and The Flower of Life was used in the package art.
The company is Gaiam, and they also made the yoga block I posted about before. Their logo is actually the central floret of The Seed of Life.
Considering they create products for yoga, meditation, and spiritual fitness, it is not surprising that they incorporate sacred geometry principles into their graphic design.
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